While data and analytics (D&A) leaders recognize that there is an inherent need for data-driven business decision making, establishing the connection can be challenging. 

This guide offers tips and tools to help you sell your D&A vision and strategy as a driver of measurable business outcomes, including recommendations such as:

  • Set a leading narrative and strong vision for the desired end state and business outcomes that stakeholders care about. 

  • Call out inhibitors that are preventing progress with honesty, resilience and courage. 

  • Define a D&A solution blueprint that traces business outcomes back to supporting analytics output and underlying data.