As enterprises contain expenses to weather inflationary pressures, budgeting effectively in this challenging environment takes skill. CMOs must do more with less — especially with technology, talent and multichannel. See how your peers are allocating their budgets and benchmark yours with actionable insights and advice.
Minimally viable marketing strategic plans enable you to adapt quickly to a volatile environment. Download our marketing strategic planning guide to use our one-page template for effective planning and uncover 7 marketing planning mistakes you should avoid to achieve business goals in 2023.
To drive maximum impact, CMOs are under pressure to strategically position the brand for success. Our latest edition of the CMO journal will empower you to seize the most impactful opportunities to achieve efficient growth.