Gartner provided expert guidance and peer-based insights to help Intel build and expand an innovative ABM program that improved the partnership between sales and marketing and increased marketing’s impact.
You’re experiencing competitive pressures in a changing digital environment. To stay differentiated and ahead of the competition, you need to change how you develop products and make critical decisions. The uncertainty is high and the risk has never been greater, so now’s the time to transform your product management practices.
The fast-paced and ever-changing world of digital business presents new challenges for even the most seasoned product marketers. Understanding the voice of your customers and their buying journey is more important than ever but requires stronger messaging than ever before. The stakes have never been higher to deliver better brand experiences and break through a noisy market. It's time to transform your product marketing plan to win.
Exclusively for product managers, the Gartner Product Decisions tool combines proprietary Gartner buyer data, analyst insight on buyer needs and product capabilities across 100+ markets to power your product strategy and roadmap.